“I brought the prototype out to some players and Dustin Johnson was the first one to test it,” said Todd Chew, Tour Product Specialist. In case you didn’t know the distinct name is based on testing TMAG tour staffer Dustin Johnson’s experience with the prototype. The RocketBallz fairway wood is one of the most successful launches in golf history and yes there is also a driver and hybrid that is part of the line. To date, TaylorMade’s market share in metal woods is 50% and their fairway woods make up 75%. TaylorMade made more money last year than every other golf equipment company in the world combined. Yes the name may have sounded goofy at first but TaylorMade knows what they’re doing. All this gossiping really did was give TaylorMade a lot of free advertising and created an enormous buzz around the product. There were snickers, jokes, humorous pictures posted, threats to TaylorMade to never buy another club again and predictions that this signaled the end of this dominant golf company that we know TaylorMade to be.
When TaylorMade first announced that the name for their newest line replacing the Burner series was going to be RocketBallz, the social media universe exploded.